Logo Design

Your company's logo is a key image that represents your company and its products. It's incredible that a simple graphic could possess such valuable characteristics. But it does so because your advertising and interaction with customers has built that correlation.

Brand marketing, even via Web sites, uses imagery and word images to invoke feelings and thoughts in the customer's mind. The brand image uses shape, color, style and other image components that make customers remember the valuable things your product offers. It is a condensed representation of your value offer to your customers. If this image can reach prospective web site visitors even for a couple of seconds, it can create new customers or keep customers loyal. If you have a Web site with strong search engine rankings and an effective logo design (brand image), you have a formula for great success online.

Marketing without Logo Design?

We tend to take product branding for granted because in our lifetimes, brands are omnipresent. Brands have become so associated with certain products that consumers actually call the product by a brand name.

What if you owned all the products that Proctor and Gamble own? But you couldn't use any of their brand names, not Tide, nor Crest, Scope, Pringles, Pampers or Head and Shoulders? Each of these famous brands has its own logo design. In each case, the logo design is expertly matched with the product it represents.

Consumers don't buy a product since there are many to choose from, they buy the promise, reputation and identity that your logo design reminds them of at the time of purchase.

If your logo design doesn't portray or represent your product well, then it may be time to consider a change. We can improve your company’s brand strength by planning and creating a new corporate logo or product logo. We can also assist with brand positioning and re-positioning of your current corporate logo.

Your Logo Speaks Loudly

Advertising in any medium only makes contact with a consumer for a brief time, often only seconds, so your logo design has to have the right impact for the time they see it. Changes in products and marketing can often erode brand image and identity. Logos can lose their meaning in consumer's minds. However, even after a brand dies, it can be successfully resuscitated with a new logo. There are many success stories of brands and the companies who own them springing back to life after they successfully introduced a new logo or re-positioned existing ones.

Adidas, McDonalds, Kentucky Fried Chicken, Pepsi have all updated their logos and brand images.Sometimes these changes come slowly, others are drastic alterations in response to a crisis.

Brand Logos

Powerful brand logos result from integrating brand-conscious thinking into the logo design. This is a key step that can revitalize an ailing company. Due to the complexity of concepts and images, it is no easy task for a regular web design agency or advertising agency to accomplish. That's because these agencies focus on the latest design fads and new technological capabilities.

Most graphic designers don’t fully understand brand positioning or branding because they come from a technical background. Few have complete training and in-depth experience with brand concepts and brand development. Advertising agencies are more interested in placing advertising in the media, or even in creating work that wins awards—for them. These ad agencies also experience difficulty translating brands from print to online media.

Our complete business practice, revolves around strengthening brands and creating powerful logos. Whether it is introducing a new logo, or repositioning an existing one, we'll help build your brand logos.

Whether you need to brand or re-brand products, services or the corporation itself, introduce new products or services or reposition existing ones—here’s a chance to use a strategic foundation to re-energize your entire company. Please contact us to discuss your brand development needs. A meeting or conference call is totally free of charge and there's no obligation.

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